First Food Equity

Diversifying the Breastfeeding/Lactation Support Workforce to ​Reduce Breastfeeding Disparities

The First Food Equity Project, funded by the WKKF Kellogg Foundation, will improve the initiation and duration of breastfeeding rates among low-income communities by expanding community-based, peer-to-peer support models that diversify the maternal and child health workforce.

HealthConnect One is utilizing the First Food Equity project to increase available breastfeeding support by diverse, community-based peer-to-peer providers, resulting in increased breastfeeding rates. We will do this by committing to: 

  1. HEALTH – A shared commitment to the health and well-being of every child, family, and community
  1. OPPORTUNITY – Ensuring an equal chance for women to make real choices about breastfeeding, free from structural and cultural barriers
  1. SUPPORT – A responsibility to encourage and help all women and babies successfully breastfeed We will do this by partnering with ten organizations to support community-led projects from identified Black, Indigenous, and People of Color leaders across the country.

HC One has identified over 20 organizations to support community-led projects from identified Black, Brown, and Indigenous, and People of Color leaders across the country. We will do this to explore and engage the community in increasing breastfeeding intention, initiation, and duration at six weeks during a pandemic. We are providing financial assistance and technical support for community-led initiatives and projects. The cohort will also foster collaboration, share learnings, and support current work in underserved communities, rural communities, and communities of color.

First Food Equity Community Partnership Projects

Cohort #1 (from top left to bottom right): African American Breastfeeding Network; Northeast MS Birthing Project; Bottling Up Tears; Mothers, Dads & Babies (MODABA); Reaching Our Brothers Everywhere (ROBE); Let’s Talk Baby Cafe; New Mexico Breastfeeding Coalition; Black Mothers Breastfeeding Association (BMBFA); Asian Pacific Islander Breastfeeding Task Force.

Cohort #2 (from top left to bottom right):
Breastfeeding Peer Counselor Expansion Sites: Comunidad Materna En Utah; Touch of Gold; InTune Mother Society

Community Projects: Alimentación Segura Infantil; Hmong Breastfeeding Coalition; Lactancia Latina en el Suroeste de Kansas Mothers; Chicago Volunteer Doulas; Empowerment Congress Of Dona Ana; Wichita Birth Justice Society; Wichita Black Breastfeeding Coalition; Perinatal Health Equity Initiative; University of Chicago Medicine; St. Bernard Hospital.

For further information or questions, please contact Brenda Reyes, First Food Equity Project Lead at

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