Breastfeeding Peer Counseling

Latina learning from another Latina about breastfeeding skills

Lactation/Breastfeeding peer counselors support happy, healthy babies & families

HealthConnect One trains Lactation/Breastfeeding Peer Counselors and partners with clinics, health centers, community organizations and national agencies to develop programs to support and train Lactation/Breastfeeding peer counselors.

These programs lead to rapid and dramatic increases in breastfeeding rates and retention. Our 2014 peer-reviewed research for The Perinatal Revolution showed Black and Latina mothers breastfed at dramatically higher rates than a comparison group. We’re proud that the approach to breastfeeding in Women Infants and Children, WIC, clinics grew in part out of HealthConnect One’s decades-ago engagement as content consultants for the WIC breastfeeding peer counselor program.

Who are community-based lactation/breastfeeding peer counselors?

A Lactation/Breastfeeding Peer Counselor is a woman who had a successful breastfeeding/lactation experience and is interested in supporting other women in her community to nurse their babies.  She offers culturally appropriate support and information, identifies breastfeeding/lactation challenges, and provides strategies to help women achieve their infant feeding goals.

A Breastfeeding Peer Counselor’s goals are to:

  • Offer culturally appropriate support and information
  • Identify and address barriers in the local community
  • Enhance communication and counseling skills
  • Provide strategies to manage breastfeeding challenges
  • Help women achieve their breastfeeding goals

Lactation/Breastfeeding Peer Counselor Programs are incorporated into existing community-based maternal and child health initiatives so that both staff and constituents from underserved communities learn strategies to encourage new mothers to breastfeed.

Recent posts about breastfeeding

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The Breastfeeding Advocate Training was wonderful and it’s going to help me with parent educators on staff because they will be going into the community and helping mothers who are new to breastfeeding.

Latonia Clark, SGA Youth and Family Services